Business world is shifting their focus to the online world and it becomes clear that the traditional brick and mortar stores are already being replaced. Allowing the enterprise to operate in a global scale, web based solutions gives businesses an easy access to a potentially huge consumer base at a fraction of cost. Whether you are starting up fresh or an established brand, looking for the ways to expand market reach, ecommerce solutions can help your business to grow and prosper. Magento, an open source ecommerce web development platform is one of the highly sought after choices in the online retail space. Flexibility, scalability, affordability and extreme versatility of Magento platform has created a lot of stir within the shopping cart community.
Owing to the growing popularity of Magento, more and more business owners are switching their ecommerce store fronts to Magento. Since internet is no longer just accessible through personal computers and laptop, crafting a feature-rich web presence that is compatible with the all types of internet accessing devices has become a necessity. With countless number of companies vying for the same business as yours, it is a challenging task for every e-retailer to measure up to the consumer’s behaviour. The more you reach out to the customers across all digital touch points, more your business gets noticed. That is when you need to hire Magento development company to develop unique ecommerce solutions for your business. Magento paired with responsive theme can help the online businesses to meet the needs of customers on the go.
Responsive Magento design and theme layout reacts to the user’s screen and rearranges the content to fit onto any screen size. An optimal viewing experience and pleasant browsing offered by the responsive web pages keep the visitors engaged. As smartphone and tablet adoption rapidly increases, further resulting increase in daily online consumption, business owners need to craft a responsive web presence to keep your brand ahead of the competitors and promote a smooth and inter-connected user experience.
Furthermore Google has recently announced that from 21st April-2015, It will start looking for mobile friendliness of your website and your business website will be punished if it’s not mobile friendly. So it’s clear that responsive design is what your customers and Google wants.