Wishing to go live for the first time or drive high traffic on your brand in 2024? E-commerce is the go-to way for brand building these days.
Reports have estimated that global e-commerce retail sales will grow by 56% in the upcoming three years. If you want to ride this growth bus, you have come to the correct space.
In this article, we will be delving deep from improving your brand visibility to making an unshakeable loyal customer base.
10 e-commerce tips for success in 2024
There was a time in the early 90s when customers found it very difficult to trust and buy a product without experiencing it physically. Fast-forward to 30 years later, every interaction and purchase can be managed online.
Below is a list of tips that on proper execution could result in grand success:
1. Mobile-friendly website
Making sure to take the product to the customer’s fingertips is no more rocket science these days. A dynamic website that is compatible with both desktop and mobile views can be easily built using some customized tools. However, you can find any ecommerce web design company that will help you according to your requirements.
2. Unique Selling Point (USP)
If your business is too mainstream, then there is a high chance the competition will be at its peak. You need to come up with a specific niche to cater to the audience, which differentiates you from the rest.
The niche could be geographical, regional, or customer demand-driven. Also, need to think about how you are going to cater to the target market. Once you figure out these two aspects, you are good to kick off.
3. Go SEO friendly
Haven’t heard of Search Engine Optimization (SEO)? Then it’s high time to learn and implement this technology.
Don’t worry, here is all the brief stuff to get started with SEO.
SEO is the key to your brand visibility. For example, when you write ‘Furniture website design ideas’ in the Google search bar and get relevant results on the page, it is because of the SEO tactics implemented by the respective company.
Here are 3 must things to implement SEO:
- Keywords: Find the relevant keywords that your target audience uses to get to your product. Your product description, titles, and meta tags must have the correct inclusion of keywords.
- Add content: One of the most interactive content strategies is to add informative content. This way brand usually builds trust among the customer. The content could be a blog post, buying guide, or product comparison.
- Building backlinks: This is the strategy of redirecting your website from other websites by acquiring links.
4. Take AI’s help
We have already stepped into the world of Generative Artificial Intelligence (AI), so it is best to fully utilize this. All the redundant work can be easily managed through AI.
How to implement AI in e-commerce?
Here’s how AI can be highly useful for e-commerce brands:
- Predictive Analytics: The very first utilization of AI could rely on the field of predictive analysis. Understanding customer behavior comes with great insight to boost revenue. Proactive decisions could be made using it.
- AI-powered chatbots: Customer’s basic queries can be easily addressed using chatbots, resulting in saving manpower for complex issues.
- Customer segmentation: AI could be used to segment customers into different segments from the database. This segmentation plays a crucial role in making targeted ads.
5. Make an easy checkout pathway
Make sure the checkout process is easy and seamless. Along with verified account check-out, you can also offer guest check-out. Offer multiple payment methods like credit card debit card or digital wallet for customer convenience.
6. Customer reviews and feedback
Encourage customers to put in a review that will determine their satisfaction stage. You can consider giving loyalty points or discounts to someone who puts up feedback. This entire process ensures that any new buyer will have relevant information from past buyers on how the product can be useful.
7. Marketing through Email
The emails can be planned in such a direction that customer finds it amusing to open them.
You can offer welcome discounts or access to any exclusive content for email signups.
The purpose of email should not be limited to promotions only, it should be used to nurture leads with informative content.
8. Loyalty Program
Reward the repetitive customers as a part of your Loyalty program. The reward could be in the form of discounts exclusive offers or early access to your product.
You can utilize the power of AI here as well; AI can make reward recommendations based on the purchases made in the recent past and also on their browsing behavior. This will ensure that the rewarded customer is happy with the program.
9. Frequently Asked Question (FAQ) page on your website
Depending on the service and product, you should manage a page that answers the common questions. For example: Here are some of the common possible questions for your ‘XYZ’ e-commerce business.
- What does XYZ do?
- Are all of your products listed on the website?
- I have an idea for a new product, can you help?
- Can I send through a design I’d like to get made?
- Can you help with design?”
Answering these basic questions on the FAQ page might save a lot of your skilled employees’s time.
10. Optimization of the product page
Everything will be in vain if you are unable to portray your complete side of the product in a catchy way. This is where an optimized product page is required.
So here is a list of 3 steps, following which you will be closer to an optimized product page:
- High-resolution images: Make sure you are adding product images from multiple directions. 360-degree views captured with a high-resolution camera can build an immersive experience among customers.
- Description Details: It is often seen products with only an overview of features, fail to generate trust among consumers. So while you are listing your product, add in-depth features, benefits, and how it can resolve consumers’ problems.
- Call To Action (CTA): Once the consumer is confident about the product, there should be a crafted Call To Action (CTA) button right there. Here are some texts which can compel the consumer to take action: ‘Buy Now’, ‘Add to Cart’, or ‘Learn More’.
The e-commerce landscape is very competitive and dynamic at the same time. By strategic implementation of these 10 tips can help you stay ahead of the curve. Icecube Digital is recognized as a top Las Vegas SEO agency, offering innovative strategies to enhance online visibility and drive growth.