The transition from physical storefronts to digital spaces, where consumers can add their favorite products to the cart from the comfort of their homes, has made life so much easier. Making the best use of this opportunity, almost every beauty brand has their website launched on the Internet, and some are available only on digital eCommerce platforms.
The rise of convenient shopping has boosted the eCommerce business, and according to the reports, global Beauty eCommerce will reach $675 billion by 2025, with an average annual growth rate of 7.6%. Also, with evolving technology trends, new features can be added to these websites to improve the browsing experience and help customers make well-informed decisions.
Some well-known brands in this industry have levelled up their strategy to provide their target audience with a unique and relevant experience. If you are looking to launch your beauty eCommerce website, taking inspiration from these websites can help you come up with different ideas to improve the browsing experience.
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10 Best Beauty Websites to Look Out in 2025
Beauty eCommerce sites have transformed the way people discover and buy beauty products. These platforms guarantee accessibility and convenience by providing a wide range of skincare, haircare, and cosmetic products from different brands.
1. ILIA Beauty
ILIA Beauty is a pioneering brand in the eCommerce beauty industry, which is set apart by its commitment to eco-friendly and sustainable beauty products. The ILIA Beauty website has been developed with a customer-centric approach, ease of navigation discovery of products and easy checkout.
The brand has optimized its website using strategic CRO tactics to turn visitors into customers and keep them coming back for more. The product pages of ILIA Beauty are optimized for clarity and conversion. Each page features high-quality imagery, detailed product descriptions, and ingredient breakdowns.
2. Guerlain
Guerlain is a well-known French fragrance, cosmetics, and skincare brand with a large following and global reach. They first set a trend in their fragrances and are proud of maintaining the standard quality of their products. Despite being an industry leader, Guerlain does not overcrowd its website with products. Instead, the navigation is straightforward and complements the content.
Beyond great imagery and basic details on product pages, you also have excellent videos, recommended products, instructions to use, and social media to click on. The bold CTAs, simple layout, and dark background give this stunning beauty website design a moody feel, which provides a regal and authoritative sense of luxury.
This website creates the ideal environment for a wonderful buyer’s journey, where you can buy makeup that will make you feel as good as it looks.
3. Dior
Dior has built a reputation for itself through its haute couture clothing and incredible fragrances. However, their beauty department also deserves recognition. Every product comes with a very informative description of the formulas, available shades, and application tips.
The layout is clear and uncomplicated, the colour scheme is muted, and white space is abundant. It is beneficial because you do not want additional elements that distract attention from the product.
The beauty website design has multimedia elements on the landing page, such as beautiful videos and photos, to keep the user interested. Generally, this beauty website design is both intimately engaging and simple.
4. 100% PURE
100% PURE is a retailer of natural and organic cosmetics. It has two brick-and-mortar stores in the United States and a global eCommerce presence in over 30 countries.
The site is easy to navigate, with easily identifiable categories and filters. A white background provides a blank canvas for their vibrant and alluring product imaging.
100% PURE’s success can be attributed to a powerful combination of a focus on customer reviews and feedback and a streamlined eCommerce operation. The home page welcomes you with stunning and inspirational images. Furthermore, they are frequently accompanied by attractive discounts and promotions!
5. Lush
Another excellent is Lush, a delightful and exciting brand that focuses on all-natural beauty. It specializes in handcrafted, all-natural products such as soaps, bath bombs, eyeshadows, and lip gloss. Lush is a brand with personality and soul, and it incorporates that into its web design.
This is a fun and imaginative website that maintains the Lush logo throughout. This beauty website is known for inspiring and engaging users with its cool and quirky typography, playful patterns, and vibrant colour and image overlays.
It is also capable of engaging its audience by providing a clear, straightforward list of items that enable users to quickly browse the selections and choose the best options for their needs.
6. Beauty Heroes
Beauty Heroes is a platform for discovering healthy beauty. Its flagship offer is a monthly subscription to a specific brand’s products. This unique feature guarantees that consumers will always be exposed to high-quality, innovative beauty products.
The website’s design is user-centric, with the brand of the month prominently displayed at the top of the homepage. The “Join Now” button remains apparent as visitors navigate the site, ensuring a smooth browsing experience.
Beauty Heroes has adopted Shopify POS, which enables them to keep unified contact details, purchase histories, and customer profiles. The Shopify features guarantee a consistent shopping experience for customers both in-person and online.
7. Ulta
Ulta is the biggest US retailer and the leading beauty destination for skincare, fragrance, and cosmetic products. It’s a lively, entertaining, and fun website that highlights new, popular, and tailored brands and products through product photography, easy navigation, and a thorough layout.
You can search through the sections of beauty indicated by a menu bar that runs down the left side of the screen. After you make your choice, you are presented with a large grid containing dozens of products that can significantly improve your beauty regimen.
8. Glossier
Glossier is a minimalist’s paradise. From product packaging to basic formulas, this visually appealing and user-friendly website leverages emerging design and beauty trends and enhances them tenfold.
This light web design guides you through all the pages and products on the site from the moment you arrive until you complete the checkout process. It features easily accessible customization options displayed in a fun and quirky manner. After selecting a product, you may move your mouse pointer over to select a shade.
A striking feature is that the footer of the website contains a glossary with all the products listed in alphabetical order. This makes it super easy for the user to find the product they are looking for, making navigation easier.
9. Maybelline
Maybelline is one of the most established beauty brands in the United States, with locations in over 120 cities worldwide. The Maybelline website captures visitors’ attention with a vibrant colour palette, eye-catching imagery, and bold typography.
The website has easy navigation and several interactive features that make the brand tech-first. For instance, the website’s banner has a Virtual Beauty Studio menu, where all hi-tech features are available to make shopping easier for the users. It includes virtual try-on, foundation finder, Fit Me finder, Mascara Quiz, Microsoft Teams Virtual Makeup, and other features that are quite interesting to explore.
Another good thing is that it has a Tips section that includes all the tutorials, the best thing for makeup fanatics because they want to learn the best tips from industry-leading experts. The banner includes a Brave Together option that showcases Maybelline’s initiative to fight depression and anxiety.
10. ActiveSkin
ActiveSkin is a high-end online store that stocks more than 150 brands for hair, makeup, skincare, and wellness. Established by Yvette Wyeth in 1999, the brand transitioned to an online platform in 2006.
ActiveSkin is notable for its extensive product selection, and its team of skincare and beauty experts ensures that customers receive professional guidance and information on product selection.
Key features of the desktop site include an easy-to-use menu and a well-organized product selection that can be sorted and filtered based on user preferences.
The Bottom Line,
A successful website can be created with the correct approach despite the intense competition in the beauty industry. You can make a website that stands out from the competition by understanding what makes the best beauty websites successful, such as having a well-designed and clean website, AR/VR features to make the website technology-advanced, and interactive elements, like high-quality images and videos.
From improving the navigation with a well-balanced layout to integrating new features to enhance the UX, a dedicated eCommerce development company can help to create your dream website. Icecube Digital experts can assist in deploying an SEO-optimized website that resonates with your beauty brand identity. Connect with us today and share your requirements.